TWEET YOUR SUPPORT

BMW wanted to give fans a unique way to wish Team USA good luck. So, we asked BMW USA and Team USA followers to retweet a message of support. Their Twitter handles were used to create a hand-illustrated banner for the athletes — the ones we could fit anyway. The response was so great, we were actually unable to fit everyone's twitter handles in the design. Throughout the Olympics, the banner was proudly displayed at athlete check-in in Munich and the Sochi Team USA village. But most importantly, the athletes loved it—and we have their tweets to prove it. 

Role: Copywriter 

AD: Yann Micuta