PUMA FACTORY

Puma had a site called Mongolian BBQ that let users customize their shoes. But, it actually had nothing to do with BBQ, so it was a bit of a misnomer. Puma asked us to help produce the Puma Factory iPad App. The best part of it? I was able to name the colors and fabric. It’s what I imagine it’s like to name nail polish colors, but even better. 
 

Here are some of my favorite names: 
Tighty Whitey White 
Tans Gone Wrong 
Bad Lipstick 

Role: Copywriter
AD: Patrick Figueroa