Harley-Davidson LiveWire & H-D Connect Service
The automotive future is electric. So how does the world’s most recognizable brand keep up with a changing landscape? By creating their first-ever electric motorcycle—the LiveWire.
We worked closely with many different H-D internal teams to bring this launch to life. We created pre-sale and launch landing pages and designed and built the H-D Connect service—-where owners can access their bikes remotely through the H-D app. H-D Connect was a nearly year-long project where our nimble team of experience designers, product managers, and writer (yes-singular, and also hi! That’s me!) collaborated with the H-D App team to think through every single scenario. It required a lot of technical writing and thinking from me (just check out the activation process down below), but was an intellectually satisfying project that let me flex a different set of muscles.
