INFINITY PITCH 

In 2013, Harman Audio invited us to pitch the Infinity Speakers business. Once a leader in the audio world, the brand had recently become stale. So, we were tasked with breathing some life into it. Here are a few of my favorite print campaigns from the pitch. And I’m going to take a minute to do a little bragging here: These campaigns helped win the business for KBS+. 

Fight Ordinary Campaign 

This campaign featured a bold and authoritative tone that challenges the industry conventions and reflects Infinity’s rebellious and inventive roots. 

1968-Infinity Pre-Launch

 Photography and video of an exploded speaker would be used to pique interest. 

Brand Video VO: 

In 1968, we created a speaker that was technologically advanced beyond its years. It was unlike anything the world had ever seen. And it forever changed the way people looked at sound.

44 years later, we’re ripping apart that speaker. And we’re using everything that made it great to make something new. Something innovative. Something inspiring. Something truly unique.

It will change the way you look at sound. All over again. It’s the new Infinity.And it’s coming soon.

Expression of Sound Campaign 

As a follow up to the pre-launch  campaign, Infinity would collaborate with emerging artists to develop innovative music visualizations inspired by Infinity products.