BMW SITE REDESIGN 

The BMWusa.com redesign was my baby for an entire year. As a lead creative on it, I had the awesome opportunity to really shape the entire experience. It was a complete overhaul, and required rewriting hundreds of pages. Since it was one of the biggest and most successful projects our agency took on that year,  we created this case study to highlight the entire process. See, I can also write case studies! 

You can also check out the redesigned site here.

Role: Lead Copywriter/Creative