WAYPOINT CABINETRY

American Woodmark Corporation was founded by a Long Island dentist who looked around his exam room and realized cabinetry would be helpful. So he decided to create his own. 70 years later, it’s one of the largest cabinet makers in the country. Now with dozens of brands under their umbrella, AWC asked us to: 1) revamp each brand with new branding, logo, tone of voice and websites, and 2) help them migrate over from Wordpress CMS to Adobe Experience Manager. 

Waypoint Living Spaces is sold through their dealer channel. Think: a small mom and pop design shop on main street. To get started on this project, we conducted audits, visited multiple dealers to learn more about what they need from a consumer site, and had a truly collaborative process with our dream client. Working together we were able to streamline the site, and add tons of helpful tools like a budget calculator, style quiz, and more. Watch the screen recording  below for a typical customer journey and be sure to check out the site for yourself…and don’t forget to take our style quiz!