BMW 3 SERIES WALK AROUND
The 3 Series is an icon of innovation in the automotive world. So, we created an experience that was just as innovative as the car itself. This site revolved around a scrolling navigation—with each scroll or click telling another chapter in the story. And there was an extra bonus. Each custom line was featured in their own background that reflected its personality.
Role: Copywriter
AD: Danny Alvarez
Recognition:
